Please see some of our client comments towards the bottom of this page.

The approach taken for training, Coaching and development of Sales Teams as you would expect varies considerably according to the current challenges in your market and the experience of the sales people involved.

We can assist with:

Media Sales Induction.  Theory based in the main with additional field development by arrangement.

Media Sales Coaching – Advanced level.  Mainly field based and conducted within dual calls etc.

As an example our tailored solutions normally include:

Day 1

Field based dual calling and general assesment of current challenges
 

Day 2

GENERAL
1. Welcome to front line selling
2. YOU! (Attitude)
3. Branding
4. Power of the medium, benefits of the product
5. Purchase/Sales cycle
 
SALES PROCESS Part 1
1. Prospecting
2. Appointment Making
3. Icebreaking
4. Rapport Building
5. Fact Find/Brief – First Stage Commitment

Day 3

SALES PROCESS Part 2
1. Create & Stack, presentation/proposal content
2. Presenting
3. Handling Objections
4. Negotiating
5. Closing
6. Developing, towards the next sale
 
In addition where time allows this course includes field visits with a view to individual development.

Some comments:
 
By Email
“Prior to the course I had only sold 4 x 4 week campaigns. The day after the course I successfully pitched 2 thirteen week campaigns”.
 
By Email
“Just to say the presentation training you gave us at the Hilton in Corby was fantastic, I will always respond to those that can appreciate what we are up against in the real world. You have a lot of knowledge and I am pleased to say we hope we get to use you again for further training”.
 
By Feedback Form
What was the most useful point you took from the recent sessions? – How to overcome objections and how to know when to close a sale
 
Will you use the Time & Target Planner? – Yes
 
Rate our explanation of the various concepts, e.g. Purchase/Buying Cycle? – Excellent
 
Regarding possible future sessions are there any areas that you feel you could benefit from further coaching in? - More training on promotions
 
Other comments - Found the training extremely interesting and enjoyable